Neil Postman’s slim and highly provocative book, Amusing Ourselves to Death, pens down universal ideas around the medium of communication serving as the primary inroad into the culture of society.
He harps on how the underlying truth lies far beneath the artificial imagery overlaying the truth. The imagery merely conjures up dramatic images and entertains the increasingly fickle human mind. How has the medium of communication changed over time? What is the primary medium of communication in today’s world? Perhaps Instagram.
With its emphasis on pictures, no other medium till date has glorified the use of superficial imagery to convey what is grossly mistaken for the truth. Could Instagram be responsible for why people place so much emphasis on how we dress up, since this is the age we live in? It’s about outside beauty. This is why branding has become so important. Show has become more important than substance.
With its universal library of pictures, has Instagram fueled a revolution focused on glitter? Don’t forget: All that glitters is not gold.